Window and Door Fittings: Roto Frank
Our customer since: 2012
Job: Development of a motivation concept for both staff and business partners; development of a product flyer for a new type of window fitting
Background: As part of the internal motivation campaign, executives received a voucher for a treadmill analysis and a pair of running shoes in their size. A video of the following executive workshop was designed to invite staff to the kick-off of the internal incentive programme followed by a photo contest for the business partners, in which the latter were asked to name their best project. Twelve projects were selected and published in a large-sized photo calendar by photographer Lars Behrend. The flyer of the window fitting mainly aimed at highlighting the invisible installation method.
Scope: Idea-finding, concept, text, design of printed material (motivation concepts and flyer), direction of video production (staff motivation concept)