Battery Testing and Training Centre: Battery Experts Forum
Our customer since: 2010
Job: Relaunch of a conference series
Background: Batteryuniversity is a subsidiary of BMZ, which provides verification and certification services for accumulator systems. The business regularly organises conferences in several German cities to share the latest developments in battery technology. These events are seen as an industry get-together of experts in battery development. To raise awareness for this conference series across the industry, we were assigned to develop a new marketing concept. The concept has been designed to motivate and inspire potential stakeholders, add momentum to the event and fill it with more interesting content. An extensive range of campaign materials was developed, which covered everything from note pad up to flags and roll-ups.
Scope: Idea-finding and concept, logo development, redesign of colour scheme, design of comprehensive promotional material